Key takeaways
- 360° History: Centralizes purchases, correspondence, visited pages, and interactions.
- Unified Vision: Marketing, support, and sales share the same data.
- Advanced Segmentation: Group customers by habits (inactive for X months, VIP clients, etc.).
- Welcome Sequence: Gradual brand introduction.
CRM: The Brain of Your Strategy
Too many companies focus their resources on acquisition, to the detriment of retention. A CRM allows for a surgical approach.
- 360° History: Centralizes purchases, correspondence, visited pages, and interactions.
- Unified Vision: Marketing, support, and sales share the same data.
- Advanced Segmentation: Group customers by habits (inactive for X months, VIP clients, etc.).
Email Marketing and AI
Armed with CRM segments, email marketing becomes a targeted, intelligent, and automated conversation.
- Welcome Sequence: Gradual brand introduction.
- Reactivation: Targeted campaigns to bring back inactive customers with special offers.
- Post-purchase emails: Cross-sell (complementary) or up-sell (upgrading).
- Emotional Personalization: Birthdays and custom attentions.
AH
Author
AI HUB Editorial
Research Desk
